The Client
Gathered is a premier home design and decor company that offers a curated collection of exquisite furniture, accessories, and accents to elevate any living space. With a passion for creating beautiful and functional interiors, Gathered brings together a carefully selected range of pieces that blend timeless elegance with contemporary trends. From luxurious sofas and statement lighting to unique artwork and stylish rugs, their thoughtfully designed products cater to a variety of styles and tastes. Committed to exceptional quality and craftsmanship, Gathered strives to provide customers with unparalleled choices for creating their dream homes.
Objective
To develop a comprehensive branding package for Gathered company that effectively communicates its unique identity, values, and offerings to the target audience. This package will include the creation of a compelling brand logo, cohesive visual elements, consistent brand messaging, and a brand style guide. The aim was to establish a strong and memorable brand presence that resonates with customers, enhances brand recognition, and supports the company’s overall marketing and business goals.
Solution
I created a simplistic and icon-centric logo that embodies the essence of Gathered’s brand. The logo effectively represents the company’s distinct style, playful nature, and unwavering commitment to sourcing contemporary and high-quality furnishings. In addition, I developed a cohesive visual identity system that incorporates carefully chosen color palettes, typography, iconography, and graphic elements. These visual components work together harmoniously to convey the brand’s youthful and vibrant personality.