The Client
Mage Made is a tea company that holds a deep belief in the transformative power of tea and the importance of brewing it with intention. They firmly believe that the preparation of tea should be as significant as the quality of its ingredients. Committed to promoting wellness, Mage Made sees tea as a means to forge connections with one’s community, loved ones, and inner self. Their teas are crafted using the finest ingredients, with a special emphasis on locally grown herbs and spices for unparalleled freshness and flavor. Mage Made is dedicated to providing a tea experience that enriches lives and creates memorable moments of connection and self-care.
Objective
To create a compelling brand identity for Mage Made that authentically represents their core values, unique tea brewing philosophy, and commitment to wellness. This brand identity will effectively communicate Mage Made’s dedication to sourcing the finest ingredients, their focus on community connection, and the transformative power of tea. The aim is to create a cohesive and visually engaging brand identity that resonates with their target audience, differentiates Mage Made from competitors, and fosters a strong emotional connection with customers.
Solution
Create a visually engaging and cohesive brand identity that reflects Mage Made’s values and resonates with the target audience. This will involve designing a distinctive logo, selecting an appropriate color palette that evokes a sense of tranquility and freshness, and choosing typography that complements the brand personality.
Design packaging materials, labels, and collateral that reflect the brand identity and visually communicate the quality and authenticity of Mage Made’s teas. Attention will be given to creating a cohesive visual experience across all touchpoints.