Ironkids – Leigh.

The Client

IRONKIDS Fun Run is a dynamic program within the IRONMAN triathlon races that aims to provide a thrilling and invigorating experience for young athletes. Their primary objective is to cultivate a love for physical activity, to foster a spirit of healthy competition, and to promote an active lifestyle among children aged 0 to 17 years.

Objective

To create a visually appealing and informative IRONKIDS training guide that effectively communicates important information and encourages active participation among all young athletes. By incorporating the cheetah mascot and IRONKIDS logo as design elements.

Solution

To achieve the objective of creating an engaging and informative IRONKIDS training guide,I strategically incorporated the cheetah mascot, using it as a playful and fun design element throughout the guide. Additionally, I maintained brand consistency by utilizing the existing IRONKIDS logo, colors, fonts, and visual elements. The content was organized in a logical and easy-to-follow manner, providing comprehensive information on training tips, eating healthy, and safety guidelines. By considering readability and usability, I ensured that the design was accessible to the target audience, with appropriate font sizes, clear hierarchy, and ample white space. The end result was a visually stunning and informative training guide that promotes active participation and strengthens the overall brand image of IRONKIDS.