The Client For the launch of IRONMAN 70.3 Happy Valley, I was tasked with creating a visual identity that honored the region’s iconic collegiate spirit while staying true to the IRONMAN brand’s global standards. I developed a design system that blended bold athletic energy with local pride, incorporating visual cues inspired by Penn State and the surrounding landscape. My work included logo treatments, event signage, digital assets, and merchandise concepts,
The Client Gathered is a premier home design and decor company that offers a curated collection of exquisite furniture, accessories, and accents to elevate any living space. With a passion for creating beautiful and functional interiors, Gathered brings together a carefully selected range of pieces that blend timeless elegance with contemporary trends. From luxurious sofas and statement lighting to unique artwork and stylish rugs, their thoughtfully designed products cater to
The Client IRONKIDS Fun Run is a dynamic program within the IRONMAN triathlon races that aims to provide a thrilling and invigorating experience for young athletes. Their primary objective is to cultivate a love for physical activity, to foster a spirit of healthy competition, and to promote an active lifestyle among children aged 0 to 17 years. Objective To create a visually appealing and informative IRONKIDS training guide that effectively
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