The Client For Global Running Day, I worked with the Rock ‘n’ Roll Running Series team to create a vibrant, high-energy campaign that celebrated the global running community. My role involved developing a cohesive visual direction that captured the brand’s signature fusion of fitness and music, while also emphasizing inclusivity and celebration. I designed a suite of digital assets, including social media graphics, email headers, and animated content that highlighted
The Client Melting Pot Social® redefines the dining experience with a playful twist on the traditional Melting Pot® restaurant, showcasing a bar-centric atmosphere and a delectable focus on cheese-forward cuisine. Its whimsical ambiance and creative culinary offerings make it a truly unique destination. Objective To establish Melting Pot Social as a renowned restaurant brand by creating a distinct brand vision, identity, and customer experience that caters to a diverse range
The Client For the launch of IRONMAN 70.3 Happy Valley, I was tasked with creating a visual identity that honored the region’s iconic collegiate spirit while staying true to the IRONMAN brand’s global standards. I developed a design system that blended bold athletic energy with local pride, incorporating visual cues inspired by Penn State and the surrounding landscape. My work included logo treatments, event signage, digital assets, and merchandise concepts,
The Client The Melting Pot Restaurants, where the art of fondue meets the joy of dining. As a premier dining establishment, Melting Pot Restaurants offers a unique and immersive culinary experience that delights food enthusiasts and creates lasting memories for their guests. Objective to create an impactful and welcoming campaign for Melting Pot’s Brunch launch, focusing on showcasing the new day part and enticing customers with mouthwatering visuals of the
Social Media Content During my tenure at the Melting Pot, I was entrusted with the task of animating creative content specifically for social media platforms. The objective behind these animated pieces was to effectively grab the attention of the end-users. With a focus on engaging visuals and captivating motion, the aim was to create eye-catching content that would resonate with the target audience and generate interest in the Melting Pot’s
The Client Mage Made is a tea company that holds a deep belief in the transformative power of tea and the importance of brewing it with intention. They firmly believe that the preparation of tea should be as significant as the quality of its ingredients. Committed to promoting wellness, Mage Made sees tea as a means to forge connections with one’s community, loved ones, and inner self. Their teas are
The Client Gathered is a premier home design and decor company that offers a curated collection of exquisite furniture, accessories, and accents to elevate any living space. With a passion for creating beautiful and functional interiors, Gathered brings together a carefully selected range of pieces that blend timeless elegance with contemporary trends. From luxurious sofas and statement lighting to unique artwork and stylish rugs, their thoughtfully designed products cater to
The Client IRONKIDS Fun Run is a dynamic program within the IRONMAN triathlon races that aims to provide a thrilling and invigorating experience for young athletes. Their primary objective is to cultivate a love for physical activity, to foster a spirit of healthy competition, and to promote an active lifestyle among children aged 0 to 17 years. Objective To create a visually appealing and informative IRONKIDS training guide that effectively
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